Social Media for Personal Branding

Social Media for Personal Branding: Untold Tips and Tricks

Imagine this: Sarah, a talented graphic designer, has been struggling to get clients. Despite her incredible skills, she finds herself lost in the sea of freelancers online. One day, she starts posting consistently on LinkedIn, sharing her design process, client success stories, and industry insights. Within six months, she becomes a recognizable name in her niche, getting job offers from top companies.

This is the power of personal branding through social media. It’s not just about gaining followers—it’s about crafting an identity that makes people trust and want to work with you.

Why Personal Branding Matters on Social Media

In today’s digital age, social media is your business card, your resume, and your portfolio—all rolled into one. A strong personal brand can:

  • Open doors to job opportunities
  • Establish you as an authority in your field
  • Attract potential clients and collaborations
  • Help you stand out from the competition

Now, let’s dive into some untold strategies that will make your personal brand shine online.

1. Master the Art of Storytelling

People connect with stories, not sales pitches. Instead of saying, “I am a great marketer,” tell a story about a campaign that failed, what you learned, and how you turned it into a success.

Example:

David, a digital marketer, once shared how his first ad campaign flopped. He described the mistakes he made and how he later created a campaign that went viral. This post gained massive traction because people love authenticity.

Pro Tip: Use the “Hero’s Journey” structure. Start with a challenge, show your struggle, and then reveal your success.

2. Leverage NLP (Neuro-Linguistic Programming) for More Exposure

NLP is the art of using words that subconsciously connect with people. On social media, it can be a game-changer.

  • Mirror Your Audience’s Language: If your audience is entrepreneurs, use their language. Words like “growth,” “scalability,” and “hustle” will resonate better.
  • Use Power Words: Words like “secret,” “proven,” “insider,” and “exclusive” trigger curiosity and engagement.
  • Embedded Commands: Instead of saying, “Check out my website,” say, “When you check out my website, you’ll find insider strategies that help you grow.”

3. The LinkedIn Hack Nobody Talks About

Most people post on LinkedIn and hope for the best. But here’s a trick: The LinkedIn Comment Strategy.

How It Works:

  1. Identify five industry leaders in your field.
  2. Every day, comment on their posts with insightful thoughts (not just “great post!” but something valuable).
  3. This exposes you to their audience, boosting your visibility and credibility.

Over time, their followers will check your profile, and if your content is valuable, they will follow you.

4. The Instagram “Save” and “Share” Strategy

Instagram’s algorithm prioritizes saves and shares over likes and comments. To boost your reach:

  • Create “carousel” posts with step-by-step guides.
  • End your post with “Save this for later” or “Share this with someone who needs it.”
  • Make infographics that people want to share.

This small tweak can increase your reach dramatically.

5. Twitter’s Viral Thread Formula

Twitter is a goldmine for building authority. The trick? Twitter threads.

Here’s a formula that works:

  1. Start with a hook: “I grew my brand from 0 to 100K in 6 months. Here’s exactly how I did it (a thread).”
  2. Break down your process into 7-10 tweets.
  3. End with a call to action: “Follow me for more branding tips!”

Twitter’s algorithm boosts threads that get high engagement, making them more discoverable.

6. The TikTok and YouTube Shorts Strategy

Short-form videos are taking over. If you’re not on TikTok or using YouTube Shorts, you’re missing out on massive organic reach.

Quick Video Ideas:

  • “3 Mistakes You’re Making in [Your Industry]”
  • “How to [Solve a Common Problem] in 60 Seconds”
  • “Behind-the-Scenes of My Workday”

Use captions and keep videos under 60 seconds for the best engagement.

7. The Power of Direct Messages (DMs)

Most people overlook DMs, but they can be powerful for networking and building relationships.

How to Use DMs Effectively:

  • Compliment someone on their work before asking for anything.
  • Offer genuine value before making a request.
  • Keep it short and to the point.

Example: Instead of “Hey, can we collaborate?” try: “Hey [Name], I loved your recent post on [Topic]. I have an idea that might complement it. Let me know if you’d like to chat!”

8. The “Signature Style” Trick

Ever noticed how some influencers are instantly recognizable? That’s because they have a signature style.

Create a consistent aesthetic and tone:

  • Use the same colors in your posts.
  • Stick to a specific format (e.g., always start your posts with a question or bold statement).
  • Develop a signature sign-off phrase (e.g., “Keep creating!”).

Conclusion

Building a personal brand on social media isn’t about chasing followers—it’s about creating meaningful connections and positioning yourself as an expert.

If Sarah, David, and others can do it, so can you. Implement these untold strategies, be consistent, and watch your personal brand take off.

What’s one strategy you’ll try first? Let’s discuss!