Imagine this: You spend hours crafting the perfect blog post. You research, write, edit, and format it to perfection. Then you hit publish and… nothing. A handful of views, maybe a comment or two if you’re lucky. Frustrating, right?
Now, imagine a different scenario. You publish that same blog post, and within minutes, hundreds of readers rush to your site. They comment, share, and even subscribe for more. The difference? Email marketing.
Email marketing is the secret weapon of successful bloggers. It’s a direct line to your audience, allowing you to build relationships, drive traffic, and even monetize your blog. But here’s the thing—most bloggers are doing it all wrong. They treat email marketing as an afterthought instead of a core strategy.
Today, let’s dive into some untold email marketing tips designed specifically for bloggers to help grow your audience and keep them engaged.
1. Craft a Personal Welcome Email That Stands Out
Think about the last time you subscribed to an email list. Did you receive a generic, robotic welcome email? If so, you probably ignored it.
Your welcome email sets the tone for your relationship with your subscribers. Make it personal and engaging. Instead of just saying “Thanks for subscribing,” tell them a story.
For example, let’s say you run a travel blog. Your welcome email could start with:
“Hey there, traveler! A few years ago, I was stuck in a corporate job, daydreaming about white sandy beaches and adventure. Then, I took the leap. I started traveling, documenting my journey, and now, I get to share it with you. I’m so excited to have you on this journey with me. Here’s what you can expect from my emails…”
This instantly makes the reader feel connected. They see a bit of themselves in your story and will be more likely to engage with future emails.
2. Use NLP to Make Your Emails More Engaging
Natural Language Processing (NLP) might sound techy, but it’s just a fancy way of saying: write like you talk. The way we process language has a huge impact on engagement.
Some quick NLP tricks to boost your email open rates:
- Use curiosity gaps: Instead of a subject line like “5 Blogging Tips”, try “You Won’t Believe What This Simple Blogging Trick Did for My Traffic”.
- Add emotional triggers: Words like amazing, unbelievable, shocking, and life-changing trigger a response in the brain that makes people want to read more.
- Speak directly to the reader: Use “you” and “your” instead of “I” and “me.” This makes your emails feel like a personal conversation.
3. The Secret ‘Micro-Yes’ Formula
Most bloggers make one critical mistake: they ask for too much too soon. Instead of pushing subscribers to buy a product or read a long article immediately, ease them in with micro-commitments.
For example, instead of ending your email with:
“Check out my latest blog post!”
Try:
“I just wrote a post about how I doubled my blog traffic in 30 days. Want to see the exact steps? Just click here.”
This small tweak makes the reader feel like they’re making a choice rather than being told what to do. It’s a psychological trick that increases click-through rates.
4. The ‘Sneak Peek’ Trick to Keep Readers Hooked
Have you ever watched a TV show that ended on a cliffhanger? You couldn’t wait to see what happened next, right? You can use the same trick in your emails.
At the end of your email, tease what’s coming next. If you send weekly emails, end with:
“Next week, I’m sharing the ONE email subject line that got me a 70% open rate. Keep an eye on your inbox!”
This keeps subscribers excited and looking forward to your emails, reducing unsubscribes.
5. Make Your Emails Feel Like a VIP Club
People love exclusivity. If your emails feel like a VIP experience, people will stay subscribed.
One way to do this is to offer exclusive content only available to your email list.
For example:
- Behind-the-scenes stories about your blogging journey.
- Early access to new blog posts before they go live.
- Subscriber-only giveaways or freebies.
When people feel like they’re part of an exclusive club, they’re less likely to unsubscribe.
6. Clean Your List for Better Engagement
Many bloggers focus on growing their email list but forget about maintaining it. Having thousands of subscribers is useless if most of them never open your emails.
Every few months, send a re-engagement email to inactive subscribers. Something like:
“Hey [First Name], I noticed you haven’t opened my emails in a while. I totally get it—life gets busy! But I’d love to keep sharing awesome tips with you. If you still want to hear from me, click here to stay on the list. Otherwise, I’ll remove you to keep things clean.”
This ensures you only keep engaged readers, improving your email deliverability and open rates.
Final Thoughts
Email marketing isn’t just a tool—it’s a game-changer for bloggers. By crafting engaging emails, leveraging NLP tricks, and making your list feel special, you can turn casual readers into loyal fans.
So, start treating your email list like your most valuable asset, and you’ll see the difference in your traffic, engagement, and even income. Happy emailing!