Snapchat may seem like the younger, louder cousin of other social platforms—filled with disappearing messages, silly filters, and Gen Z humor. But beneath the surface lies a powerful, highly engaged audience just waiting to be tapped.
And here’s the twist: even if you’re designing for Snapchat, your sales conversion superpower might live on Facebook Ads, specifically through advanced retargeting strategies powered by NLP (Neuro-Linguistic Programming).
Let’s take a fun, real-feeling journey to understand how this works.
Meet Arif: The Sneakerhead Turned Entrepreneur
Arif is 24. He loves sneakers. He grew up collecting limited-edition Air Jordans and Yeezys. After years of flipping shoes online, he finally launched his own urban sneaker brand, HypeSoul.
His audience? Mostly on Snapchat.
So, he poured energy into designing short, snappy, 6-second video ads filled with street-style energy, music, and pop colors. He thought he’d nailed it.
But then came the harsh truth: lots of swipe-ups, almost no conversions.
That’s when Arif realized something: “Snapchat gets me attention. But Facebook and Instagram know how to follow people around until they actually buy.”
Let’s unpack how he redesigned his Snapchat experience—and retargeted smartly on Facebook using untold tricks and NLP strategies.
Snapchat Is for the Hook, Facebook Is for the Close
Snapchat is fast. It’s not where people go to shop—it’s where they go to discover.
So instead of trying to sell directly on Snapchat, Arif redesigned his strategy:
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Use Snapchat for brand awareness, hype, and interest.
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Use Facebook Ads (and Instagram) to retarget the interested ones with smarter, personalized campaigns.
Step 1: Design Snapchat Creatives That Prime the Mind
Snapchat’s strength is speed. Arif created ultra-minimalistic visuals that left mental fingerprints.
Example Ad:
Upbeat track
Close-up: sneakers stepping in slow-mo
️ Text overlay: “You’ve never walked like this before.”
Swipe Up
Simple. No price. No pitch. Just curiosity and emotion.
NLP Tip: That line—“You’ve never walked like this before”—is an embedded command. It creates future pacing in the mind. The viewer visualizes themself in the shoe before even knowing the brand.
Step 2: Retarget on Facebook Using Behavioral Segments
Here’s where the magic happened.
Arif installed a Facebook Pixel on his site and built audiences like:
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People who swiped up from Snapchat and visited his landing page
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People who spent more than 10 seconds browsing
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Cart abandoners
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Repeat page visitors
He didn’t stop there—he created custom graphics and video ads specifically for each group.
For the curious swiper:
️ Ad: Unboxing visual with ASMR sounds
Text: “What you saw? This is what it feels like.”
CTA: “Try the drop.”
For cart abandoners:
️ Ad: Customer review with “I almost didn’t buy these. Glad I did.”
Text: “You left style in your cart.”
Untold Tip: Retarget Snapchat traffic using Facebook ad creatives that reflect the same visual language—similar fonts, colors, energy. This creates subconscious continuity.
Step 3: Use NLP in Ad Copy and Design (Sneaky, Ethical, Powerful)
Most ad copy is transactional. But NLP makes it transformational.
Here’s how Arif rewrote his retargeting ad copy using NLP:
| Standard Copy | NLP-Infused Copy |
|---|---|
| “Shop now” | “Step into something that feels like you.” |
| “Buy before it sells out” | “What if these were gone tomorrow… and you still wanted them?” |
| “Comfort meets style” | “Imagine comfort whispering through every step.” |
These phrases:
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Trigger sensory imagination (see, feel, hear),
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Include embedded suggestions,
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Use question-based priming to invite internal dialogue.
Untold Tip: Use second-person language in retargeting ads (“you”, “your next pair”, “your new favorite”). It feels personal, not promotional.
Step 4: Dynamic Facebook Retargeting + Snapchat Vibes
Arif’s most powerful ad?
A dynamic product carousel based on what users browsed after swiping up from Snapchat. But each slide included mini story elements:
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Slide 1: Shoe image with “Your kind of bold.”
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Slide 2: UGC video: “Wore these to my first date.”
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Slide 3: Countdown: “Drop ends in 5 hours.”
Untold Tip: Blend story + product. Use Facebook’s dynamic ads not just for showing items—but for continuing an emotional journey started on Snapchat.
The Impact
After just one month of pairing Snapchat design with Facebook retargeting:
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ROAS improved from 1.3x to 5.4x
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72% of purchases came after the second retargeting ad
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Cart recovery rate improved by 63%
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Ad recall jumped because of consistent story and visual feel
Snapchat hooked them. Facebook finished the conversation.