This has been statistically proven that you get an average return of approximately $45 in return for every dollar you spend on email marketing. For the minimal effort that is a very good return of investment. Small business owners like you should take this opportunity under consideration.
You might be thinking that only big businesses have the ability to use email marketing. But you are wrong. It doesn’t matter whether the business is big or small, both businesses can gain a lot by communication through email. Email marketing plays a big role in a great marketing strategy.
Email marketing has many abilities like easy to share, showing useful stats, Customization options, flexibility, affordable and much more.
Since you are here, you are definitely looking for upgrading your business via email marketing. With just a few steps you can build an effective email marketing strategy. These are the steps that will help your business grow…
1. Planning :
There are people who just want to dive in and start designing right away. Timing is the key when it comes to email marketing. If you are trying to sell holiday-themed items like Christmas trees than you need to create a plan. You need to find the right date and time to hit customers with your mail. Creating a campaign based on this information will give you a much bigger open rate and will help you to sell your products.
2. Creating templates :
You can make a well-organized template that you can use from time to time. Your template needs to be well organized so that you can convey your message to your subscribers easily. You can design a custom template or use one from the internet. If you want to make custom graphics you can also look for keen workers in outsourcing sites. Another pair of eyes will help you to find something new that you have yet to see.
3. Making schedules and creating content :
You have to fill in the blanks on your template while creating your content. You can always make useful edits in the last moments but it is very easy to solve last moment problems if you schedule your work beforehand.
4. Including useful materials :
You can include tutorial videos in your mails that your customers might find helpful. You can also include deals and checkout codes in your mails that will attract subscribers
5. Distribute and create surveys :
You can get to know your customers very well by providing this feature. You can give saving codes and rewards to participating subscribers and try to convert them into sales. This will also let you see the customer’s perspective which your community may appreciate.
6. Having a little fun :
You can brighten your customers day by creating a fun GIF and add them to your emails. This approach will be engaging and welcoming to the subscribers. You don’t need to be serious all the time. A little fun here and there does not hurt.
7. Quotes :
You can share different types of inspirational quotes from celebrities, successful persons and giant industries. You can easily get your subscribers hooked to your marketing emails.
8. Hosting an expert :
You can take interviews with industry experts and write blog posts. By doing this you can provide your subscribers with expert and unbiased opinions.
9. Sharing news and infographics :
You can have subscriber engagement by displaying statistics relating to your product. You will have a brief knowledge if you prepare the statistics as infographics. Also, try to share breaking news or informative news to your subscribers in the mail. Your subscribers may find this useful.
10. Showing gratitude :
Send messages to your customers wishing them a good holiday or weekend. You can also send thank you mails giving adding a special discount with it. This will get your subscriber’s attention.
11. Featuring reviews :
You can provide reviews to your customers which are given by other customers. Customers will trust you more based on other customer reviews rather than your consent. It is a great achievement when customers give good reviews about your product and services. Use this to your advantage.
12. Subject Lines :
You also need to pay importance to subject lines. Before a customer opens your mail, he or she sees your subject line first. So, it is crucial to make the subject line as perfect as possible. You can follow these tips to make your subject lines better…
- You need to add punctuation marks like question marks, full stops, exclamation points, and emojis. This will make your email subject line unique and not looking shady.
- You need to keep your subject lines under limitation. Nobody wants to read a novel in subject lines. Sometimes less is better than more.
- You need to give a relatable subject line according to the contents of the email. There is no point in misleading a customer with clickbait subject lines.
13. Adding email signatures :
Adding signatures in emails gives a professional approach to your subscribers. Your outro is equally important as your intro. So, you need to pay interest to it. Here are some steps that you can add to your signatures…
- Adding links to your websites.
- You can add logos of your brand to your signature.
- Add recent or upcoming initiatives.
- Adding some contact details to help customers with their q/a.
14. Improving conversations :
You need to keep improving your conversations if you want to attract customers. Your conversation is the key to improving your sell. You can improve your sell by following these steps…
- You need to create mobile app friendly email campaigns so that customers can easily order through mobile devices.
- You need to segment your email lists. You need to send mails to customers according to their needs.
With the biggest return on investment, a small business should take the most advantage out of email marketing. You can easily start a successful email campaign whether your business is small or large. By following these steps, you can also become successful by using email marketing.